The Marketing & Communications Manager reports to the Assistant Dean, Communications in the Dean’s Office. The incumbent will bring a broad range of skills in marketing and communications and utilize them to focus on the internal activities of the Faculty in support of the Communications and Marketing Program Plan. Close, consistent attention and awareness and liaison within the Faculty and its programs, initiatives, activities and events, this role is responsible for utilizing this information to market and promote Faculty educational programs and initiatives that support successful marketing campaigns such as managing the internal communications within the Faculty.
The position reports to the Assistant Dean, Communications and will work closely with a high-performing and efficient team as a professional member of the Communications & Marketing Program. Specifically, the role will work closely with members of the Dean’s Office, and other departments and units within the Faculty including student services, departments, research units, and others. The role will liaise with units within and outside of the Faculty such as UBCO including the Brand and Marketing office, Internal Communications and others. As required, the role will work with external stakeholders and partners outside of the university.
The successful candidate will be responsible for managing the marketing and promotion of the Faculty’s educational programs and initiatives. This includes (but not limited to):
– Researches, develops, and implements targeting marketing plans and budgets, for the Faculty of Forestry graduate and undergraduate programs and educational programs and initiatives
– Develops messaging/copy/branding for all marketing and advertising campaigns and initiatives
– Provides guidance for faculty and staff for all marketing initiatives and print publications
– Works with the graduate and undergraduate student services to design, manage and implement marketing campaigns aimed at recruitment and engagement.
– Writes, produces, and designs compelling content to meet business goals, the needs of markets and supports and celebrates teaching and research of the faculty, fully utilizing all channels available including print, digital, in-person and others.
To support the success of the marketing objectives, the successful candidate will leverage their connections with key members of the Faculty to generate and lead internal communications initiatives. With the primary objective of building, maintaining and growing the brand with internal audiences so marketing messages will be translated more efficiently to external markets, responsibilities will include (but not limited to):
– Communicating to the faculty the new and emerging brand. Promoting brand understanding, adoption, and alignment through internal communications channels. This includes regular updates on marketing and promotional activities, training and information sessions, planned events, informative initiatives, and other activities
– Identify opportunities for stories, campaigns, events, and initiatives to support and grow the brand internally. Works with the Communications and Marketing team to prioritize, plan and implement initiatives
– Analyze and report program performance to directors and professional programs team, provide results, updates, and recommendations for improvement and new programs
The position reports to and works under the broad direction of the Assistant Dean, Communications.
The position may supervise staff or student workers, as well as external contractors who work on activities that support the faculty’s communications and media mandate.
Consequence of Error/Judgement
Must be able to work independently and exercise extensive judgment and decision making in managing proactive and reactive communications needs and issues. Every action and decision made could have significant impact on the brand equity and reputation of the Faculty and potentially the University. The quality, ethics, integrity, and accuracy of communicated information/publications produced by this position are critical to the Faculty. Given the wide distribution of these materials and the diverse audiences of the Faculty’s publications, (e.g., alumni, potential donors, provincial and federal government leaders, knowledge-based businesses, public schools and the media as well as across the University including senior administrators, Forestry faculty and other UBC units), inaccurate and inappropriate or poor messaging could seriously affect the image and reputation of faculty members, the Faculty and the University as a whole and could result in poor fundraising and/or negative perception of the University’s academic record.
As the position makes decisions regarding the production of major Faculty of Forestry publications including signing authority for publications and outreach budget, poor judgement may lead to poor quality of publications and affect the image of the Faculty or may lead to overly high costs and damage to the Faculty’s overall budget. Requires professional judgement and initiative in managing special projects. Requires high level of tact, discretion and negotiating skills to effectively bring together and coordinate input from various stakeholders.
Undergraduate degree in a relevant discipline. Preferably with background in Communications, Marketing or related area. Minimum of three years experience or the equivalent combination of education and experience. Prior experience with market research and digital marketing, preferably in a university setting is preferred. Experience in marketing, communications, public relations or the combination of education and experience will be an asset. Excellent communication and interpersonal skills. Exemplary team player with a flexible, can-do attitude and a sense of humour. Enjoys taking ownership of advancing the goals of a team.
Passion for innovation, creativity, idea generation. Takes inspiration from diverse sources and Experience in research, analysis, strategic thinking, and project management. Able to generate targeted, comprehensive marketing and communications plan with clear objectives, timelines, and other key elements.
Superior writing, editing, and experience in publication production. Ability to adapt writing styles for various purposes and audiences. Working knowledge of publishing, website development, and marketing communications product development.
Highly organized with ability to prioritize assignments and work independently or in a team environment. Ability to multitask, including ability to work effectively under pressure, handle heavy volumes, and meet demanding deadlines. Ability to attend to details and work well in a team setting with others and with a diverse range of stakeholders and partners. Flexible and willing to adapt as needed.
Understanding and/or interest in university culture and Forestry and Sciences.
This role to perform other duties as related to the skills and qualifications of the position and increase the visibility of the Faculty. This includes, but is not limited to, support for: Faculty websites, print publications, reports, media releases, social media content and planning, issues communications, standard operating procedures.
How to apply
Applications should include a cover letter & CV and should be submitted by August 30, 2019.
- Go to the UBC Staff Careers Website
- Within the Basic Job Search area, click the Advanced Search link
- On the Advanced Job Search page, enter the Job ID of 34886 into the field labeled “Job Opening ID“
- Click the Search button at the bottom of the form
- Use the Apply Now button within the site to start the process of submitting your application.
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.