Faculty profile headshot photo of Fernanda Tomaselli

Fernanda Tomaselli

Lecturer and Land One Coordinator

Forest Sciences Centre 4202
2424 Main Mall
Vancouver, BC V6T 1Z4

My teaching and research interests revolve around generating awareness about global sustainability challenges and exploring effective ways of communicating sustainability concepts to the broader population.

In my teaching, I believe it is essential to incentivize students to think critically and holistically about the complex challenges our world is facing. I aim to inspire students to become more engaged in conservation issues and in finding solutions to current sustainability dilemmas. I am keen on using interactive and dynamic methods of instruction during my lectures, and am a proponent of experiential learning.

My research interests include:

  • Sustainability and climate communications
  • Message framing
  • Mental models, public opinion and environmental perception
  • Ecological economics
  • Community forestry and sustainable livelihoods


Environmental Communication Alumni Award (USFQ, Ecuador) 2017
Edward JC Hossie Leadership Award (UBC, Canada) 2011

Selected Publications

Tomaselli, M.F., Kozak, R., Gifford, R., and Sheppard, S. (2021). Degrowth or Not Degrowth: The Importance of Message Frames for Characterizing the New Economy Ecological Economics 183
Kaimowitz, D., and Tomaselli, M.F. (2020). Power to the forest people: Tendencies, impact and the future of locally controlled forests. In W. Nikolakis & J. Innes (Eds.), The Wicked Problem of Forest Policy: A Multidisciplinary Approach to Sustainability in Forest Landscapes (pp. 278-300) Cambridge University Press
Tomaselli, M.F., J. Timko, R.A. Kozak, J. Bull, S. Kearney, J. Saddler, S. Van Dyk, G. Wang and X. Zhu (2020). SDG 9: Industry, Innovation and Infrastructure – Anticipating the Potential Impacts on Forests and Forest-Based Livelihoods Cambridge University Press, Cambridge, UK
Tomaselli, M.F., R.A. Kozak, S. Sheppard and R. Gifford (2019). What do Canadians Think about Economic Growth, Prosperity and the Environment? Ecological Economics 161(2019):41-49.
Tomaselli, M.F., Hajjar, R., Ramon Hidalgo, A.E., & Vasquez-Fernandez, A.M. (2017). The problematic old roots of the new green economy narrative: How far can it take us in re-imagining sustainability in forestry? International Forestry Review, 19:1-13
Tomaselli, M.F., Hajjar, R., Timko, J. Jarjusey, A., Camara, K. & Kozak, R. (2014). Small forest-based enterprises in The Gambia: Opportunities and challenges IUFRO World Series Vol. 32 - Forests under pressure: Local responses to global issues
Tomaselli, M.F., Timko, J. & Kozak, R. (2013). Assessing small and medium forest enterprises’ access to microfinance: Case studies from The Gambia Journal of Development Studies, (49) 3:334-347
Tomaselli, M.F., Timko, J. & Kozak, R. (2012). The role of government in the development of small and medium forest enterprises: Case studies from The Gambia Small-scale Forestry, (11) 2:237-253
Tomaselli, M.F. & Hajjar, R. (2011). Promoting community forestry enterprises in national REDD+ strategies: A business approach. Forests, (2) 1:283-300